Welcome to the first edition of Coworkings AI

We’re thrilled to introduce this new initiative designed for coworking & flex space operators, along with tech advisors supporting the industry.

Our goal is to help you stay ahead in a world where Artificial Intelligence is no longer just a buzzword, it’s a tech reshaping how coworking brands operate, scale, and connect with their communities.

Every two weeks, you’ll receive a carefully curated mix of AI insights, case studies, and tools to explore what AI really means for coworking.

You’ll discover how the latest AI technologies can help you:

And most importantly, we’ll always connect these ideas back to what matters most to coworking and flex operators: turning technology into practical, tangible opportunities for your business.

Here’s what you can expect from this newsletter:

AI continues to evolve rapidly, becoming more proactive, personalized, and deeply embedded in our workflows.

A particularly interesting update is Pulse, a new ChatGPT feature that shifts AI from reactive to proactive. Instead of waiting for you to ask, Pulse runs background research and delivers daily digests with insights, updates, and reminders tailored to you.

Sam Altman recently published:

Imagine starting your day with a set of visual “cards” showing you:

It’s more than convenience, it’s a preview of AI systems that anticipate your needs. For coworking operators, that might mean automated insights on occupancy risks, pricing adjustments, or partnership opportunities.

We’re also seeing this “proactive intelligence” take shape in new AI-native CRM tools. Traditionally reactive, they’re now moving toward being proactive strategic partners. These AI systems don’t just report on your pipeline, they analyze patterns and flag risks early:

“Based on the last six months of data, your pipeline is down 31% this month. At this rate, you’re unlikely to meet revenue goals for the next two quarters. Here are three actions you could take now to change course.”

This kind of forward-looking intelligence can transform how coworking operators manage sales, retention, and expansion.

At Nexudus, we’ve been building AI into our platform for years with a simple guiding principle: AI should create real, measurable value for operators.

One feature already available is our Member Engagement and Churn Dashboard.

We know one of the hardest challenges for coworking operators is understanding which members are at risk of leaving and which ones are your most valuable customers. Losing members unexpectedly impacts both community and revenue, while failing to recognize high-value members can mean missed opportunities to deepen loyalty.

With this feature, you can:

It’s a concrete example of how AI doesn’t just analyze data, it helps you act on it to strengthen your business.

You might have the best coworking space in town, but if your brand doesn’t show up in ChatGPT, Gemini, Claude, or Perplexity recommendations, you’re effectively “invisible”.

The way we discover products is changing fast.

For years, we’ve been obsessed with ranking on Google. We still are, but it’s no longer enough.

Today, your potential customers are asking AI directly:

“What’s the best coworking space near me?”

“What is the best coworking space in the X area?”

Every day, ChatGPT handles 2.5 billion prompts, getting closer to Google’s 14 billion daily searches.

Unlike traditional search engines, where users pick from a list of links, AI search engines return a filtered answer or recommendation.

SEO is not the same as visibility in LLMs.

A strong Google ranking influences LLM mentions, but not linearly. Some brands dominate traditional search yet remain invisible in AI-generated recommendations.

Third-party content matters. LLMs are fed with “best of” articles, reviews, GitHub repos, online communities… not just your website.

In this new landscape, Generative Engine Optimization (GEO) is born.

Traditional SEO focuses on keywords, filling posts with the right terms to capture more search traffic. GEO, on the other hand, revolves around prompts: what questions users ask, how AI builds its answers, what context it adds, and how this varies across models and AI search providers.

It’s not just about appearing. It’s about understanding which factors drive your visibility, and why competitors show up while you don’t.

This requires analyzing:

From there, opportunities emerge to identify content gaps:

When your brand doesn’t appear but competitors do, apply reverse engineering to understand why:

To measure your brand’s visibility in generative search engines, create a tracking table for each identified prompt:

Ultimately, the goal is to understand which content signals fuel AI recommendations in your category.

Do you know in which prompts, and in which AI search engines, your brand appears (or doesn’t)?

Two tools that can help: Profound and Peec AI. These platforms let you audit your visibility across models, analyze which prompts trigger your brand, and discover opportunities to improve positioning in generative search engines.

No, SEO is not dead.

The rise of AI-driven search channels doesn’t replace SEO, it expands and transforms it.

Some data for context:

🔹 In August 2025, ChatGPT logged 5.8B visits, compared to Google’s 83.8B (source: Similarweb). Growth is real, but still far behind Google’s traffic.
🔹 Today, LLMs generate less than 5% of revenue for most sites, while traditional SEO still accounts for an average of 50% (source : The SEOFOMO AI Search Optimization Survey).
🔹 95% of ChatGPT users also use Google. They don’t replace it, they complement it.

SEO was never just “optimizing for Google.”

It has always been about optimizing for any search channel.

That’s why it will continue to exist, though it will take new forms on platforms like ChatGPT, Gemini, Claude, or Perplexity.

LLMs aren’t killing SEO. They’re expanding the discovery landscape.

GEO is an optimization opportunity to capture demand and gain visibility in AI search engines.

The coworking industry thrives on adaptability, community, and innovation, and AI is now part of that DNA.

With Coworkings AI, our mission is to keep you informed and empowered with the latest AI use cases, insights, trends, and strategies to turn AI into a competitive advantage.

We’re so glad you’re joining us on this journey. Let’s explore what’s possible together.